About Us




Prestige Smart Chef

TTK Prestige, India's number 1 appliances company and a Super Brand, has always been a pioneer in the kitchen space. A sharp focus on creating technologically superior kitchen appliances as well as genuinely caring for their customers has made TTK Prestige the most preferred brand in the Kitchenware segment in India.

Prestige now extends its care to the netizens of the world, in providing a service to all the people having culinary interests. The SmartChef Website has been launched with the objective of giving people who take pride in their culinary skills, an opportunity to share their recipes with the world.

Similarly, the SmartChef Contest has been launched to encourage this community of online cooks (SmartChefs). This contest provides an opportunity for the contestants to:

1. Share their recipes with the online audience

2. Systematically classify and categorise their recipes so that viewers can search a recipe of their choice easily and quickly.

3. Put up an individual profile page which can serve as their mini website for all the recipes uploaded by them – besides, they can even write their own blog.

4. Feature in the SmartChef Cook Book - the top 100 unique recipes will be selected by our SmartChef Alliance (Expert’s Panel) and that's not all – the deserving contributors will also be awarded with a bouquet from TTK Prestige apart from other prizes and gifts.

5. Be part of the Cook Online Experience – the top 100 recipes will be used for this unique experience where users will be able to learn cooking or simply have fun playing online in an interactive virtual kitchen environment


Please read the sections on contest rules & regulations, the SmartChef Alliance partners, as well as the prizes on offer for this unique contest.


Let's begin a new chapter in relishing the food we cook and the recipes that we share.